For Radhika Chandak, design was always more than just fashion — it was about comfort, individuality, and the stories behind each fabric. Inspired deeply by her grandmother and her own creative roots, she started her journey in 2023 with humble tote bags, later evolving into a full-fledged clothing brand.

As a designer, Radhika believes not every fabric suits every body type. At VIRA THE LABEL, each piece is tailored keeping both comfort and style in mind, blending current trends with timeless ease. Their philosophy, “Friendship with fabrics”, reflects the brand’s commitment to making clothes that feel as good as they look.

From women’s wear to custom clothing for men and women, western to traditional outfits, and even deeply personal pieces like transforming a late mother’s saree into a custom garment, VIRA THE LABEL focuses on creating clothing that carries emotions as much as aesthetics.

Today, the brand not only dresses people nationwide but also supports three families through its operations — a source of pride and motivation for Radhika. With every shirt dress, saree transformation, and hand-crafted creation, she continues her mission to make fashion a friend, not just a fleeting trend.